{"id":91482,"date":"2025-07-13T10:45:09","date_gmt":"2025-07-13T02:45:09","guid":{"rendered":"https:\/\/cn.chunichishinpou.com\/?p=91482"},"modified":"2025-07-13T11:21:55","modified_gmt":"2025-07-13T03:21:55","slug":"%e7%8b%ac%e5%ae%b6%e4%b8%93%e8%ae%bf-%e4%b8%96%e5%8d%9a%e4%bc%9a%e4%b8%ad%e5%9b%bd%e9%a6%86%e6%a0%87%e8%af%86%e8%ae%be%e8%ae%a1%e5%9b%a2%e9%98%9f%ef%bc%9a%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"post","link":"https:\/\/cn.chunichishinpou.com\/?p=91482","title":{"rendered":"\u72ec\u5bb6\u4e13\u8bbf \u4e16\u535a\u4f1a\u4e2d\u56fd\u9986\u6807\u8bc6\u8bbe\u8ba1\u56e2\u961f\uff1a\u662f\u4ec0\u4e48\u8ba9\u4e2d\u56fd\u9986\u5982\u6b64\u201c\u51fa\u5708\u201d\uff1f"},"content":{"rendered":"<p>\u201c\u5927\u6c14\u7b80\u7ea6\u201d\u201c\u8fa8\u8bc6\u5ea6\u5f88\u9ad8\u201d\u201c\u8574\u542b\u4e2d\u56fd\u6587\u5316\u7684\u7cbe\u9ad3\u201d\u2026\u2026\u8fd9\u662f2025\u5927\u962a\u4e16\u535a\u4f1a\u4e0a\uff0c\u8bb8\u591a\u6e38\u5ba2\u5bf9\u4e2d\u56fd\u9986\u7684\u7b2c\u4e00\u5370\u8c61\u3002\u54ea\u6015\u4e0d\u8ba4\u8bc6\u201c\u4e2d\u56fd\u201d\u4e8c\u5b57\uff0c\u770b\u4e00\u773c\u5c31\u80fd\u8ba4\u51fa\u6765\uff0c\u8fd9\u662f\u4e2d\u56fd\u9986\u3002<br \/>\n&#8220;Elegant&#8221;, &#8220;highly recognizable&#8221; and &#8220;embodies the essence of Chinese culture&#8221;. These were the first impressions many visitors had of the China Pavilion at the Expo 2025 Osaka. Even those who couldn&#8217;t read the Chinese characters for &#8220;China&#8221; could recognize it as the China Pavilion at a glance.<br \/>\n\u4e16\u535a\u4f1a\u4e0a\uff0c\u4e2d\u56fd\u9986\u662f\u4e16\u754c\u6e38\u5ba2\u7684\u70ed\u95e8\u6253\u5361\u5730\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e5f\u9891\u9891\u201c\u51fa\u5708\u201d\u3002\u5b9b\u5982\u7ef5\u5ef6\u5c55\u5f00\u7684\u4e2d\u534e\u4e66\u7b80\u7684\u5efa\u7b51\u5916\u5f62\uff0c\u8fd8\u6709\u9192\u76ee\u7684\u4e2d\u56fd\u9986\u6807\u5fd7\u201c\u4e2d\u56fdChina 2025\u201d\uff0c\u90fd\u5f15\u6765\u4e16\u754c\u7684\u77a9\u76ee\u3002At the expo, the China Pavilion has become a must-visit attraction for global tourists and has gone viral on social media. Its architectural design, reminiscent of unfurling traditional Chinese bamboo scrolls, along with the eye-catching emblem &#8220;China 2025&#8221;, has drawn worldwide attention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-91474 alignnone size-full\" src=\"https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport17523742007172364268945221142765.jpg\" width=\"1080\" height=\"810\" srcset=\"https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport17523742007172364268945221142765.jpg 1080w, https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport17523742007172364268945221142765-300x225.jpg 300w, https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport17523742007172364268945221142765-1024x768.jpg 1024w, https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport17523742007172364268945221142765-768x576.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>\u8d1f\u8d23\u4e2d\u56fd\u9986\u8fd9\u4e00\u5957\u89c6\u89c9\u6807\u8bc6\u7cfb\u7edf\u53ca\u5409\u7965\u7269\u8bbe\u8ba1\u7684\uff0c\u662f\u6765\u81ea\u4e2d\u56fd\u7f8e\u672f\u5b66\u9662\u7684\u8bbe\u8ba1\u56e2\u961f\uff0c\u7531\u526f\u9662\u957f\u97e9\u7eea\u6559\u6388\u62c5\u4efb\u603b\u6307\u5bfc\uff0c\u89c6\u89c9\u4f20\u64ad\u5b66\u9662\u526f\u9662\u957f\u4fde\u4f73\u8fea\u6559\u6388\u9886\u8854\u4e3b\u521b\u56e2\u961f\u62c5\u4efb\u8bbe\u8ba1\uff0c\u4ee5\u201c\u672c\u6e90\u8bbe\u8ba1\u201d\u4e3a\u6838\u5fc3\u7406\u5ff5\uff0c\u901a\u8fc7\u6781\u7b80\u51dd\u7ec3\u7684\u89c6\u89c9\u8bed\u8a00\u76f4\u6292\u4e1c\u65b9\u7f8e\u5b66\u80f8\u81c6\uff0c\u4f20\u9012\u4e2d\u56fd\u6587\u5316\u7684\u521b\u65b0\u548c\u81ea\u4fe1\u3002<\/p>\n<p id=\"docs-internal-guid-2d52d805-7fff-4023-e157-08ad29a3b109\" dir=\"ltr\" style=\"line-height: 1.2; background-color: #ffffff; margin-top: 14.0pt; margin-bottom: 0.0pt; padding: 0.0pt0.0pt14.0pt0.0pt;\">The visual identity system and mascot design of the China Pavilion were created by a design team from China Academy of Art. The team employed minimalist yet powerful visual language to express Eastern aesthetics, showcasing the innovation and confidence of Chinese culture.<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2background-color:#ffffff; margin-top: 0.0pt; margin-bottom: 0.0pt; padding: 0.0pt0.0pt14.0pt0.0pt; text-align: left;\">\u8fd1\u65e5\uff0cZICC\uff08\u6d59\u6c5f\u7701\u56fd\u9645\u4f20\u64ad\u4e2d\u5fc3\uff09\u8bb0\u8005\u4e13\u8bbf\u4e86\u4fde\u4f73\u8fea\u6559\u6388\uff0c\u8bf7\u4ed6\u5206\u4eab\u4e2d\u56fd\u9986\u6807\u8bc6\u7cfb\u7edf\u7684\u8bbe\u8ba1\u7406\u5ff5\u3001\u8bbe\u8ba1\u5386\u7a0b\uff0c\u4ee5\u53ca\u4ed6\u5bf9\u6587\u660e\u4e92\u9274\u7684\u7406\u89e3\u3002<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.2; background-color: #ffffff; margin-top: 0.0pt; margin-bottom: 0.0pt;\">ZICC reporters conducted an exclusive interview with the team&#8217;s design director Yu Jiadi, deputy dean of the School of Visual Communication at China Academy of Art, inviting him to share the design philosophy and creative process behind the China Pavilion&#8217;s visual identity system, as well as his insights on mutual learning among civilizations.<\/p>\n<p>\u201c\u4e00\u7eb5\u4e00\u6a2a\u201d\u91cc\u7684\u6587\u660e\u4e92\u9274<br 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1080w, https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport1752373767445995590323413659920-300x212.jpg 300w, https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport1752373767445995590323413659920-1024x724.jpg 1024w, https:\/\/cn.chunichishinpou.com\/wp-content\/uploads\/2025\/07\/mmexport1752373767445995590323413659920-768x543.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>\u56fe\u6e90 \u4e2d\u56fd\u7f8e\u672f\u5b66\u9662\u516c\u4f17\u53f7<br 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